Enrollment closes Monday, June 16th at 11:59pm PST

Stop Feeling Stuck and Overwhelmed: Build a Candle Brand That Stands Out and Sells

The step-by-step program for aspiring candle business owners to create a strong, intentional brand, attract their ideal customers, and start making sales without spending thousands on a brand designer.

YES, I NEED THIS!

LET ME GUESS...

You’ve been dreaming about starting your candle business, but you’re stuck in research mode.


You’ve spent hours watching YouTube videos, scrolling Pinterest, and reading blog posts, but instead of feeling confident, you’re more overwhelmed than ever.


You’re in the testing phase and starting to share your candles with friends and family, but you don't even know where to start when it comes to branding and marketing.


You just want a clear plan to turn your candle making hobby into a real business that feels authentic and attracts the right customers.

And you've probably found yourself... 

  • Wondering if you even have what it takes to turn your candle making hobby into a real business. Maybe you’re just not “business-savvy” enough, and the whole thing feels so far out of reach.

  • Spending hours scrolling Instagram, looking at other candle brands that seem so polished and professional, while you’re still experimenting with scents and trying to figure out what your brand even is.

  • Feeling completely overwhelmed by all the advice out there: target markets, branding, social media marketing, SEO, it’s so hard to know where to even begin with all of the business stuff.

 

Imagine if...

  • You finally had clarity on how to turn your candle making hobby into a real business that stands out even in a crowded market.

  • You had a step-by-step plan to guide you through the overwhelming process of branding and marketing without feeling like you’re constantly guessing or getting stuck.

  • You could stop trying to "figure it all out" on your own. 

  • You had a clear, uncomplicated starting point for marketing your candles.

What if you had a roadmap to go from experimenting and overwhelmed to clear, confident, and ready to share your candles with the world?

STOP Just "WINGING IT"


I get it, you’re in the thick of it right now, trying to piece this whole candle business thing together on your own.


You’ve been researching on YouTube and google like crazy, but instead of feeling confident, you’re left with this messy, mismatched puzzle of strategies that leave you feeling even more overwhelmed (analysis paralysis anyone?)


You’re not stuck because you’re not capable, you’re stuck because no one has handed you a clear, step-by-step plan that’s actually designed for where you are right now.


You don't have to keep feeling lost on this brand new business journey of yours. You don't have to keep trying to figure out everything on your own.

What if I handed you the keys to building a candle brand that actually sells?

Imagine knowing exactly who your ideal customer is, what they’re looking for, and how to speak directly to them in a way that makes them say, “This is exactly what I’ve been searching for.

Imagine dramatically reducing the time you spend second-guessing your branding, messaging, or your marketing strategy because you finally have a clear, step-by-step framework to follow.

This isn’t just about finding your target market (because let’s be honest, that alone can feel boring or overwhelming). It’s about starting with your customer first, understanding their needs, and building a business that serves them (and in turn) serves you!

Your branding is the single most important factor that you focus on in your business. Your brand is your business's personality; it's how your customer feel when they interact with your business. It is so crucial to put effort and time into creating a brand that customers fall in love with.

OKAY I WANT IT
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.

What you really want isn't just to sell candles, it's to create a brand that feels like you.


You want to have a brand that connects with your customers on a deeper level.

You want to actually make sales when you launch your business.

INTRODUCING...


The Candle Connection Course

The step-by-step program for aspiring candle business owners to create a strong, intentional brand, attract their ideal customers, and start making sales without spending thousands on a brand designer.

 

YES, I NEED THIS

By the end of The Course,
you will:

  • Have a clear and unique brand identity that sets you apart in a crowded candle market and resonates deeply with your dream customers.

  • Feel confident in your business vision and know exactly how to position your candles to attract buyers who love what you create.

  • Understand your ideal customer so well that marketing feels natural and effortless, not overwhelming or confusing.

  • Have a clear plan for marketing your business so you can stop second-guessing and start making sales when you launch.

 

HERE'S WHAT'S INSIDE:

These will change everything in your business!

30-PAGE WORKBOOK

Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. 

INSPIRATION

Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. 

VIDEO TUTORIALS

Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. 

READY MADE TEMPLATES

Gain access to done-for-you Canva templates that will make branding a breeze!

TEMPLATES

Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. 

STUDENT COMMUNITY

Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. 

HERE'S WHAT YOU'LL GET FROM THE COURSE:

 

STEP-BY-STEP VIDEO TUTORIALS

This isn’t just another course, it’s a beginner-friendly, step-by-step program designed to guide you through six actionable modules. Each lesson is simple, clear, and focused on helping you make real progress without the overwhelm.

Course WORKSHEET

Stay organized and take action with a printable worksheet that walks you through each module. This isn’t busywork, it’s a tool to help you apply what you’re learning and start seeing results right away.

Ready Made TEMPLATES

Save time and skip the guesswork with three ready-made Canva templates including a branding kit, and two email marketing templates. Plug in your branding and start creating a cohesive, professional look for your candle business in right away.

CONFIDENCE + CLARITY

Imagine knowing exactly who your ideal customer is, how to connect with them, and having a clear plan to grow your business. That’s what this course delivers: confidence and clarity that are truly priceless.

GIMME ACCESS TO The Candle Connection Course
Sign Me Up Now ➡

The Candle Connection Course

The easy-to-follow, step-by-step program designed to help candle business owners build a brand that not only connects and resonates but drives sales without the overwhelm or the hefty price tag of hiring a brand designer.

  • 6 Outcome-Driven Course Modules: Discover how to create an authentic brand that feels like you all while attracting your dream customers.
  • Follow-Along Course Worksheets: Step-by-step exercises that help you bring your brand vision to life.
  • Branding Kit and Email Marketing Templates: Save time and energy with done-for-you tools that make creating a cohesive, professional brand simple and easy. 
  • Lifetime Access + All Future Updates: Go at your own pace and revisit the course anytime, you also get access to all future updates.
GET STARTED NOW → $197
or make 2 payments of $99


Get your hands on the exact process I used when rebranding my own candle company!

YOU. CAN. DO. THIS.

And you don't have to spend $5,000++ on a brand designer to build your dream brand and have a clear direction for your business.

GET STARTED NOW ➡

And just who will be teaching you The Candle Connection Course?


Me! I'm Erica :)


Mama to a toddler, Candle business owner, content creator + online teacher

I started my candle business, Memory Box Candle Co, back in March 2020 with no clear plan, vision, or goals. Honestly, I was just winging it.

But by the end of year four, I hit a point where I knew something had to change. My retail sales were nearly plateauing and I felt like something was missing and I couldn't quite figure it out. That’s when I made the decision to rebrand my business.

This time, I got super focused on identifying my target market and building a brand that truly resonated with them. Within months after the rebrand launch, I saw a 25% increase in sales, but I also gained a new sense of direction and clarity.

The Candle Connection Course is the exact framework I used during my rebrand. It’s the step-by-step process that gave me clarity, direction, and a renewed sense of purpose in my business. And now, I’m sharing it with you so you can experience the same transformation and start seeing real success in your candle business!


 

"I felt stuck on the marketing and branding side of things for over a year now, but I definitely don’t feel stuck anymore!"


"Before taking Erica’s Candle Connection Course, I felt completely stuck and overwhelmed.

I love making candles, but I had no idea where to start when it came to branding and marketing, it all felt so intimidating.

Erica’s teaching style is so thorough, clear, and easy to follow. For the first time, I understood how to define my target market and create a detailed profile of my ideal customer.


I have so much clarity and confidence, the course completely shifted how I approach my business!"

TAZ
STUDENT

This Course is For You If:

  • You’re in the testing and planning stage of your candle business and need a clear roadmap to move forward.

  • You’ve already launched your business but feel like you’ve been “winging it” without a solid branding or marketing strategy.

  • You’re struggling to make consistent sales and feel like your target market is too broad or unclear (hint: it’s not just “people who like candles”).

This Course is Not For You If:

Your candle business is already seeing consistent growth, and you feel confident in your branding and marketing strategy.

You’re looking for guidance on candle-making (this course focuses on branding and marketing, not production).

You’re not ready to put in the work to create a brand for your candle business.

Let's Talk Modules

The breakdown
MODULE 1

Defining Your Candle's Value

 

Here’s what you’ll walk away with:

  • A crystal-clear understanding of the value your candles bring to your customers and how to communicate it in a way that resonates.
  • A simple explanation of what a target market really is and why defining yours is the foundation for building a thriving, sustainable business.

 

 
MODULE 2

Connecting With a Niche

  • You’ll figure out the perfect group of people to sell your candles to so you won't be “just another candle company” 
  • You’ll understand how knowing exactly who your customers are helps you make better business choices: like what candles to make and how to sell them, so your business feels clear, focused, and totally you.
  • You’ll discover how to connect with your customers on a deeper level, creating a brand they love and trust. This will turn one-time buyers into loyal fans who can’t wait to tell their friends about your candles!
MODULE 3

Creating Your Ideal Customer

By the end of this module, you’ll:

  • Have a super clear idea of who your perfect customer is, so you can start building a candle business that really connects with them. 
    (this is crucial!)
  • Create a simple customer avatar: a fun, detailed description of your dream customer, that helps you understand what they want, need, and care about most.
  • Feel confident knowing exactly how to create your products for those customers so they say “Wow, it’s like this candle was made just for me!”
MODULE 4

Where to Find Your Ideal Customers

By the end of this module, you’ll:

  • Know exactly where to find your ideal customers (both online and in-person) so you can confidently show up where they already are and start building real connections.
  • Have a crystal-clear target market statement that keeps you focused and helps you attract the right people to your brand.
MODULE 5

Branding Made Easy
(This is where your brand comes to life!)

By the end of this module, you’ll:

  • Finally get what branding really means (hint: it’s more than just a logo!) and feel confident using it to make your candle business stand out in a crowded market.
  • Create your very own branding kit that shows off your business’s unique “vibe” with colors, fonts, and visuals that make people remember you.
  • Get crystal clear on how you want your brand to feel and look to your customers, so you can build a connection that keeps them coming back for more.
MODULE 6

Your First Marketing Plan

By the end of this module, you’ll:

  • Have a simple, actionable social media strategy tailored to Instagram that helps you attract your ideal customers without feeling overwhelmed with what you should post.
  • Know exactly how to use Instagram to connect with your audience in a way that feels authentic and builds trust over time.
  • Understand why building an email list from day one is the key to growing your business and how to set it up so it works for you automatically.

I'm ready to join for $197

I'M IN

Still Got Questions?

The Candle Connection Course

The easy-to-follow, step-by-step program designed to help candle business owners build a brand that not only connects and resonates but drives sales without the overwhelm or the hefty price tag of hiring a brand designer.

 

 

  • 6 Outcome-Driven Course Modules: Discover how to create an authentic brand that feels like you all while attracting your dream customers.
  • Follow-Along Course Worksheets: Step-by-step exercises that help you bring your brand vision to life.
  • Branding Kit and Email Marketing Templates: Save time and energy with done-for-you tools that make creating a cohesive, professional brand simple and easy. 
  • Lifetime Access + All Future Updates: Go at your own pace and revisit the course anytime, you also get access to all future updates.
GET THE CANDLE CONNECTION COURSE FOR JUST $197
or make 2 payments of $99

WHAT ABOUT A GUARANTEE?


I believe so strongly in the Candle Connection Course that I’m offering a 30-day, money-back guarantee. If you’re not completely satisfied, just let me know within 30 days, and I’ll refund your purchase.

MY LAST PIECE OF ADVICE

Believe in yourself (I believe in you!)

Trying to figure out all of this business stuff is really hard, and it's okay to feel like it's hard. I spent the past 5 years trying to figure it all out (and honestly I still am).

If you have a dream of turning your candle making hobby into a profitable business, you need to have a strong brand. This will be one of the best investments you make for the future successful of your business.